The Sogevinus Group, which owns the centenary wine houses of Kopke, Burmester, Cálem and Barros, is the leader in the national wine market in Porto.
The Sogevinus Group, which owns the centenary wine houses of Kopke, Burmester, Cálem and Barros, is the leader in the national wine market in Porto, according to the International Wine & Spirit Research (IWSR) Annual Report on Alcohol Consumption . In 2012, the group registered a growth of 9% in the domestic market, consecrating the top position among the Oporto wine producers.
“Porto Cálem is an example. A secular brand, which belongs to the collective memory of all the Portuguese.”
For this positive performance, the growth of the Cálem brand, which saw consolidated market leadership achieved last year, grew by 12% year-on-year. With a market share of 23.5%, Cálem has a total sales volume of around 2.6 million bottles in Portugal. Among the various categories, the highlight goes to the charismatic range “Velhotes”, main responsible for the overall performance of the brand.
The latest data from the Institute of Douro and Port Wine now published, referring to the consolidated sales of Oporto wine in 2012, reinforce the leadership of Sogevinus, assigning it the first place in the ranking of sales in Portugal, reaching a share of Market share of 25%. Among the different categories of Port wine, Sogevinus is also an absolute leader (national and international market) in the Porto Harvest category, where its brands are widely recognized.
“Porto Cálem is an example. A secular brand, which belongs to the collective memory of all the Portuguese, but that registers a progressive growth over the years, demonstrating a great vitality and vision of the future. And this vitality is evidenced not only in sales, but also in the significant number of tourists who visit Cálem caves, which remain the most sought after, having registered more than 180,000 visits in 2012 “, adds the person in charge.
With more than 150 years, Porto Cálem continues to grow continuously, with an average annual increase (CAGR) of 7% in the last five years. Undoubtedly the market leader, the Porto wine house is the reference mark of the Portuguese. It produces annually more than 5 million bottles that are sold in Portugal and still in more than 50 international markets, among them: Denmark, Luxembourg, Holland, France, Germany and Brazil. The Annual Report on Consumption of Alcoholic Drinks, published by the IWSR in May 2013, quantifies the global liquor market in volume and value, and provides insight into short- and long-term trends.